ITK BLOG: "Empowering Your Success!"
Trust is the foundation of loyalty, yet trust is a measure of how well the retailer knows its consumer. Both store-native and digital-native retailers have been found guilty of treating consumers as homogeneous groups, stratified only by their economic value to the retailer… and consumers know it. At its core, this behavior stems from a lack of coherent consumer data. As store-native retailers have been impacted by investor-driven