ITK BLOG: "Where we Keep you, In The Know"

Product and Customer Data Management
Digital transformation is forcing a stark choice: adopt and adapt or become irrelevant. Traditional retailers have been slow to appreciate this, and as such have created a competitive disadvantage for themselves versus their natively digital competitors. Product and Customer Data Management is one of the core elements in any Retail Digital Transformation that also includes, Brand Building and Brand Preservation, Growing and Protecting Marketshare, Customer Engagement, and Customer