Digital Transformation
in Plain English

There is a first step in every journey. We’ve created the ideal first step for your digital transformation. A no obligation review of your challenges and our transformation essentials roadmap that will help you have more productive conversations within your own organization. 

What is Digital Transformation?

Digital Transformation is the change, driven by technology, moving individuals and companies from the exclusively physical world to the evolving, virtual world. 

The Promise of Digital Transformation

Meeting Customer Expectation

Customer expectations are not static. They are constantly evolving shaped by all manner of experiences, positive and negative. The only way to meet customer expectations is to understand these experiences. The path to understanding comes from a meaningful two-way dialog. Digital Transformation demands the customer be the center of all activity of the enterprise. 


Survival Depends on it

We are not transforming the digital world. The digital world is transforming us. The initial reaction is to attribute any stress and frustration to the technology itself. The Technology is driving the transformation. When companies do not align their business practices and organization with the technology, the transformation fails to deliver results to the customer and ultimately the enterprise.     


Technology Strategy must Support Transformation Strategy

Historically technology strategy centered around cost containment and scaling transactions. Today’s technology strategy must be centered around the customer. Achieving this requires knowing who the customer is, how and where they like to shop and what they want to buy. The technology strategy must support the capabilities that provide this full understanding of the customer and meeting their expectations.   

  • 90% of CEOs believe the digital economy will impact their industry, but less than 15% are executing on a digital strategyAmit Zavery, VP and Head of Platform, Google Clou

  • Amit Zavery, VP and Head of Platform, Google Clou

MIT SLoan 

Five Critical Factors for Success 
in any Digital Transformation

Driving technology for leading brands

Having the Right, digital savvy leaders in place

Building Capabilities For The Workforce Of The Future

 

Empowering people to work 
in new ways

Giving Day-to-Day tools digital upgrade

ƒCommunicating frequently via traditional and digital methods

 

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