Product and Customer Data Management
Digital transformation is forcing a stark choice: adopt and adapt or become irrelevant. Traditional retailers have been slow to appreciate this, and as such have created a competitive disadvantage for themselves versus their natively digital competitors. Product and Customer Data Management is one of the core elements in any Retail Digital Transformation that also includes, […]
Customer Interaction Technology
Historically the default customer interaction for consumers has been stores sales associates. Recognizing this, successful store native retailers invested in providing excellent customer experiences by providing sufficient levels of staffing and giving sales associate the right tools and providing ongoing training in the art of service. Sadly, when faced with economic pressures, most retailers took […]
Customer Engagement
Consumers have developed a well-earned sense of skepticism. This comes from experiences that have validated their suspicions that they are seen only to be one dimensional anonymous units of transaction. Wholesalers, Brands and Retailers have failed to recognize the complexity of engaging consumers in a meaningful, contextualized dialog to persuade them to consider becoming a […]
Growing and Protecting Marketshare
Growing and Protecting Marketshare is dependent on two fundamentals: Corporate Integrity and Satisfying the Customer Tweet Success is determined within the context of competition. There is no sustained growth without fierce protection of market share. Growing and protecting marketshare has traditionally been a rear-view mirror exercise in revenue measurement rather than an exercise of […]
Brand Building and Brand Preservation
Brand building is the process of establishing an identity for a product, a company or both. Brand identity is infused with qualities of intrinsic value. The most successful companies have imbued their products with characteristics like style, quality, consistency, safety, history, and lifestyle aspiration to name a few. People buy from brands they know and […]
What Extreme Sports Have in Common with an ERP Implementation
What Extreme Sports have in Common with an ERP Implementation” Tweet During a recent call with the ITK team, and after discussing the business of the day, the topic of extreme sports came up. We found out that besides mountain bikers, a paraglider, marathoners and some deep-sea fishing maniacs a few of us have completed […]
A Very COVID Christmas
How will Retail fare during this unprecedented time? Find out what to expect for Christmas 2020, and the trends into the 2021 holidays.
Five Signs Your Accounting Firm Has Outgrown Your Technology
Accounting is known as the “language of business” Tweet Here are five signs that your accounting firm has outgrown your technology. 1. You have a manual (or no) system for tracking where and what your accountants are working on. We’ve come a long way since clay tablets. Still, many accounting firms are greatly underutilizing technology […]
The Retail Holy Grail: Building Trust and Earning Loyalty
Trust is the foundation of loyalty, yet trust is a measure of how well the retailer knows its consumer. Both store-native and digital-native retailers have been found guilty of treating consumers as homogeneous groups, stratified only by their economic value to the retailer… and consumers know it. At its core, this behavior stems from a […]
The Changing Rules of Retail
The last 40 years have seen a massive change in the wholesale and retail industries. From the “Hay Day” of retailing in the ‘80s to the present day, the industry has undergone significant transformation. In the past three years, particularly, the rate of change has accelerated at a scale that is hard to comprehend. Many […]
