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Product and Customer Data Management

Digital transformation is forcing a stark choice: adopt and adapt or become irrelevant. Traditional retailers have been slow to appreciate this, and as such have created a competitive disadvantage for

Customer Interaction Technology

Historically the default customer interaction for consumers has been stores sales associates. Recognizing this, successful store native retailers invested in providing excellent customer experiences by providing sufficient levels of staffing

Customer Engagement

Consumers have developed a well-earned sense of skepticism. This comes from experiences that have validated their suspicions that they are seen only to be one dimensional anonymous units of transaction.

Growing and Protecting Marketshare

Growing and Protecting Marketshare is dependent on two fundamentals: Corporate Integrity and Satisfying the Customer Tweet   Success is determined within the context of competition. There is no sustained growth

Brand Building and Brand Preservation

Brand building is the process of establishing an identity for a product, a company or both. Brand identity is infused with qualities of intrinsic value. The most successful companies have

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