London and Redmond, Wash. — April 29, 2015 — At Adobe Summit in London, Adobe’s annual European Digital Marketing conference, Adobe (Nasdaq: “ADBE”) and Microsoft Corp. (Nasdaq: “MSFT”) today announced a strategic partnership that will redefine how enterprises manage their marketing, sales and service to better engage with customers across touch points. The partnership will include the integration of Adobe’s industry-leading Marketing Cloud Solutions with the best-in-class Microsoft Dynamics CRM solution and will allow brands to deliver experiences that take all customer engagements into account — from reach and acquisition to retention and loyalty. This new integration will help eliminate the frustrating customer experiences that result when marketing, sales and service interactions are siloed. To read the rest of this article, click here.
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